- Tide Liquid Laundry Detergent
America's #1 detergent* is now even better. This Tide liquid laundry detergent now has 10x the cleaning power and an improved formula, reengineered to attack tough body soils. Tide HE Turbo Clean detergents feature Smart Sudsâ„¢ technology. The quick-collapsing suds of this high-efficiency detergent clean faster and rinse out quicker, even in cold cycles. Tide HE detergent keeps your whites white and your colors colorful, wash after wash.