Guess What? Your morning is pretty powerful. It's kind of like the boss of the next 24 hours. It doesn't just signal the start of a new day, it determines how that day is going to be lived. Will it be a good day? A bad day? Here's the good news—you're the one calling the shots. In fact, you're 100% in charge from the moment that sun comes up. By picking up this Mom's Best Cereal you've already taken a step towards making this one of your best days yet. Start with the little things. Simple Goodness® Promise we promise to make cereals that balance great taste, quality ingredients and affordability. Everything you want in a cereal and nothing you don't. We have spent decades handcrafting our delicious, nutritious recipes to give you an easy way to take a break. It's like a little moment of "me time" first thing in the morning. Made Using Renewable Wind Energy EE purchase wind energy credits to offset 100% of the electricity used to make the cereal in this box.