The wholesome goodness of Original Kix. Made with good-for-you ingredients like whole grain corn with calcium and vitamin D to help build and maintain strong bones. Kid-Tested, Parent-Approved. Proving that less is more since 1937, Kix stays true to the 70-year-old recipe of wholesome grains like whole grain corn. Generations later, kids still love it and parents still approve. Each serving provides a good source of calcium and vitamin D to help build and maintain strong bones.