Supporting Black-Owned or Founded Brands

We're proud of our diverse associates, and we're proud to invest in and support Black entrepreneurs. Here, you'll meet the innovative minds behind the Black-owned brands we carry, get inspired with new recipes, and learn how we’re working toward meaningful change together, with our associates.

Support Black-Owned or Founded Brands

Help us celebrate and elevate black businesses by purchasing these items in our stores and online.
Eric Johnson, Mrs. Richardson’s, Baldwin Richardson Foods

Meet Our Vendors: Baldwin Richardson Foods

“Kroger’s support of diverse companies is more important today than ever before. Their support offers an opportunity for minority businesses like Baldwin Richardson Foods to showcase our excellence and great products.” Eric Johnson, Mrs. Richardson’s – Baldwin Richardson Foods

Shop Now
Michele Hoskins, Michele Foods

Meet Our Vendors: Michele Foods

“I believe Kroger sets an example, not only to give African American companies the opportunity to be a national brand, but to support organizations in the community on education and entrepreneurship.” Michele Hoskins, Michele Foods

Shop Now
Larry W. Lee, Andys Seasoning

Meet Our Vendors: Andy’s Seasoning

“We are happy to see the strides Kroger is taking in their diversity efforts. We appreciate the opportunity to be a part of Kroger’s diverse supplier choices.” Larry W. Lee, Andy’s Seasoning

Shop Now
Eric Johnson, Mrs. Richardson’s, Baldwin Richardson Foods

Meet Our Vendors: Baldwin Richardson Foods

“Kroger’s support of diverse companies is more important today than ever before. Their support offers an opportunity for minority businesses like Baldwin Richardson Foods to showcase our excellence and great products.” Eric Johnson, Mrs. Richardson’s – Baldwin Richardson Foods

Shop Now
Michele Hoskins, Michele Foods

Meet Our Vendors: Michele Foods

“I believe Kroger sets an example, not only to give African American companies the opportunity to be a national brand, but to support organizations in the community on education and entrepreneurship.” Michele Hoskins, Michele Foods

Shop Now

Cooking for Life

“We’ve created easy-to-follow recipes that represent a delicious – and better-for-you – approach to the traditional Black cuisine you know and love. The ingredients nutritionists are telling us to eat these days – leafy greens, sweet potatoes, fish and legumes – are the building blocks of soul food.” Paul Sturkey, Kroger Chef

Standing Together

The Kroger Co. strives to reflect the communities we serve, fostering a culture that empowers everyone to be their true self, inspires collaboration and feeds the human spirit.
Regina J., Front-End Associate

“I love that at Kroger our team is made up of individuals of different races, cultures and backgrounds. I think our differences make us stronger.”

Regina J., Front-End Associate

Haylee T., Front-End Associate

“I’m proud to work for a company that supports diversity for many reasons, but ultimately because I know I matter. I feel accepted, valued and safe, which means so much to me.”

Haylee T., Front-End Associate

Rodney S., Drug/GM Department Leader

“I am proud to work for Kroger because they know that family matters, customers matter, and my fellow community and associates matter.”

Rodney S., Drug/GM Department Leader

Regina J., Front-End Associate

“I love that at Kroger our team is made up of individuals of different races, cultures and backgrounds. I think our differences make us stronger.”

Regina J., Front-End Associate

Haylee T., Front-End Associate

“I’m proud to work for a company that supports diversity for many reasons, but ultimately because I know I matter. I feel accepted, valued and safe, which means so much to me.”

Haylee T., Front-End Associate

Rodney S., Drug/GM Department Leader

“I am proud to work for Kroger because they know that family matters, customers matter, and my fellow community and associates matter.”

Rodney S., Drug/GM Department Leader