Roundy's has created a series of keys to help you quickly identify specific food attributes and characteristics that meet your health needs. Look for these easy-to-recognize Wellness Keys on our products and shelf price tags to show you at-a-glance how each food fits into your healthful lifestyle and wellness planning. All nutrition-focused Wellness Keys follow U.S. government regulations.
Our Keys are grouped into three different categories: Special Dietary Needs, Dietetic Needs, and Health Benefit Needs and are defined below. Click on each Wellness Key below for a complete list of Roundy’s Own Brand products that meet the Key requirements.