better nutrition at a glance.
More information, less work. The NuValÂ® Nutritional Scoring System is a food scoring system that helps you see at a glance the nutritional value of the foods you buy. The NuValÂ® System rates all foods and beverages on a scale of 1 to 100. The higher the NuValÂ® Score, the better the overall nutrition. Scores are displayed directly on shelf tags, scale labels, and other signage throughout the store so you can make quick and easy nutritional comparisons between foods.
We do the science so you don't have to.
NuValÂ® Scores incorporate information from the nutrition fact panel and more. The Score considers more than 30 nutrients and nutrition factors, like carbohydrates, proteins and fat, as well as the quality of the nutrients. The not-so-good stuff? We look at those too: trans-fat, saturated fat, cholesterol, sugar and sodium. The net result is one number from 1-100: the higher the number, the better the nutrition. That's the NuValÂ® Score.
Information you can trust.
Who's behind the NuValÂ® Scores? An independent panel of nutrition and medical experts from leading universities and health organizations led by Dr. David Katz of the Yale-Griffin Prevention Research Center. Who doesn't have a say in NuValÂ® Scores? Food and beverage manufacturers and special interest groups. Your supermarket offers NuValÂ® Scores to make your shopping experience better, but they do not influence the Scores in any way.
Better nutrition in the real world.
Navigating all of the nutritional information in a grocery store can be pretty complicated. That's why NuValÂ® Scores are on all kinds of foods, from apples to cookies, from yogurt to noodles to tuna. The NuValÂ® Score helps improve you and your family's overall nutrition with the foods they already eat. Look for NuValÂ® Scores on the shelf tags throughout your store!
The NuValÂ® Nutritional Scoring System helps you cut through confusing nutrition information so you can make decisions about food quickly and easily â€“ and feel good about your choices.
Should you buy wheat or oatmeal bread? Are pretzels more nutritious than tortilla chips? These are the decisions that NuValÂ® scores can help you make â€“ in seconds â€“ as youâ€™re walking down the aisles of your store. The NuValÂ® System provides comprehensive nutritional information in one simple number between 1 and 100. The higher the NuValÂ® score, the better the nutrition.
NuValÂ® Scores will be displayed right at the point of purchase â€“ on shelf tags, aisle signage and other communications. At a glance, youâ€™ll be able to see and compare the nutritional value of products as part of your regular shopping routine.
Store associates will be available to answer questions and help you use NuValÂ® Scores while you are shopping. There also will be a variety of informational materials about the NuValÂ® System available in your local store.
Eventually, almost every product in our supermarket will have a NuValÂ® Score. Scores will roll out by category (produce, protein, salty snacks, etc.), so if you donâ€™t see NuValÂ® Scores in your favorite aisle yet, know that they are coming soon.
All you have to do is:
Look. Itâ€™s easy to incorporate NuValÂ® Scores into your regular shopping routine. Just look for the NuValÂ® Systemâ€™s double-hexagon emblem and 1-100 food score on shelf tags next to the price.
Compare. The NuValÂ® Scoreâ€™s convenient location on the shelf tag lets
Decide. NuValÂ® Scores make it easy to find more nutritious alternatives in nearly every department and aisle in the store. So when you want to buy more nutritious foods, simply look for those with higher NuValÂ® Scores. And even if you donâ€™t buy the product with the highest Score, you have the nutrition information you need to make your decision quickly and easily.
The NuValÂ® Nutritional Scoring System takes more than 30 different nutrients and nutrition factors into account when developing a Score, making it a very robust food rating system. The nutrient content for a food is processed through a complex algorithm developed through a rigorous process by a team of twelve experts. Boiled down to its simplest description, here is how the NuValÂ® Nutritional Scoring System works:
NuValÂ® Frequently Asked Questions
Q: What is NuValÂ®?
A: The NuValÂ® Nutritional Scoring System is a food scoring system that allows you to see - at a glance - the nutritional value of the food you buy. NuValÂ® ranks all foods on a scale of 1 to 100; the higher the score, the more nutritious the food. NuValÂ® is a tool you can easily use while shopping to make more nutritious food choices. Using NuValÂ®, you will find good nutrition and good value in places you may never have thought.
Q: Why does my store post NuValÂ® scores for foods?
A: NuValÂ® provides nutritional guidance that you, our customers, have asked for. While customers appreciate the variety and selection we provide, our research has shown there's a growing demand for a simple, easy way to find the most nutritious foods on our shelves. NuValÂ® offers nutritional transparency, is backed by solid science, and was created independent of food manufacturers, meaning it's a system you can trust. Recently, NuValÂ® won the endorsement of the American College of Preventive Medicine (ACPM), whose mission is to promote health and curb disease.
Scores are placed throughout your store so you can decide what your optimal NuValÂ® score should be in each food category. We see the NuValÂ® system as an opportunity to do something good for public health in light of the growing rates of lifestyle-related diseases such as diabetes, obesity and heart disease. While these trends are disturbing, the good news is that they are reversible, and NuValÂ® can help.
Q: Who developed the NuValÂ® system?
A: NuValÂ® is a science-based food nutrition system that was created independently of any food manufacturer. A team of recognized nutrition and medical experts from leading universities and health organizations drove the development of the Overall Nutritional Quality Index (ONQIâ„¢) algorithm, which generates NuValÂ® scores.
Funded by Griffin Hospital, a non-profit community hospital and teaching affiliate of the Yale University School of Medicine, located in Derby, CT, and home to the Yale-Griffin Prevention Research Center, this team, led by Dr. David Katz, worked for two years to develop the ONQIâ„¢ algorithm.
Q: What specific nutrients and factors go into a NuValÂ® Score?
A: The following nutrients and nutrition factors are used in determining a food's NuValÂ® Score.
Nutrients considered to have generally favorable effects on health
â€¢ Vitamin A
â€¢ Vitamin C
â€¢ Vitamin D
â€¢ Vitamin E
â€¢ Vitamin B12
â€¢ Vitamin B6
â€¢ Omega-3 fatty acids
â€¢ Total bioflavanoids
â€¢ Total carotenoids
Nutrients with generally unfavorable effects on health
â€¢ Saturated fat
â€¢ Trans fat
â€¢ Protein quality
â€¢ Fat quality
â€¢ Glycemic load
â€¢ Energy density
Q: Can NuValÂ® be used for special diets (such as low sodium, low fat, etc.)?
A: NuValÂ® does not reflect special diets, such as low fat or low sodium, and customers looking for specific nutrient levels will still need to review the Nutrition Facts Panel (NFP). However, a higher NuValÂ® score generally reflects a lower quantity of negative nutrients such as sodium and fat.
Q: Are NuValÂ® scores adjusted for "positive" additives such as probiotics?
A: NuValÂ® does not give consideration to non-nutrient food additives at this time, such as probiotics or plant sterols, because these items do not add or detract from the nutritional value. Of course, consumers may still benefit from these additives.
Q: Do NuValÂ® Scores consider portion size?
A: No. Since the nutritional quality of a food does not vary with serving size, the NuValÂ® System does not offer guidance for portion size. You still need to choose portion sizes of foods appropriate for your daily needs. However, because it factors in properties that influence satiety, foods that score well on the NuValÂ® System can fill you up on fewer calories, and therefore may be a tool to help consumers consciously manage their own portions.
Q: How many products at my store have a NuValÂ® Score?
A: It is our goal to have NuValÂ® scores on as many items as possible. Most departments use NuValÂ® scores, such as produce, cookies, crackers, dairy, meats, seafood, cereal, soft drinks and frozen foods, and we will soon have scores for items in our deli and bakery departments.